The shot on the left hand side is from The Ring trailer, and the shot from the right hand side is from our trailer, Alice. These two clips are the same in their use of text, as they are showing which company produced the film of the trailer you are about to watch. The official shot is similiar to ours as it's text is centered in the shot, as it ours. However, they use graphics behind their logo, of some clouds. We chose to have nothing behind our text, as this fitted in with our low budget genre. Dreamworks is a huge company, so they can use this glamorous logo as they have the budget to match up to this image. We also placed this clip at the beginning of our trailer, as did Dreamworks. This is so you relate this company with the trailer you are about to see. I think our shot was appropriate to our genre, so I believe our shot was effective compared to the real thing.
Both of these shots show a female in some kind of tv static. The Ring shot shows more of the female figure, whereas ours shows most of her face. The Ring shot of static is effective as it relates directly to the plot, as this figure comes out of the tv. This is why they can use such strong static that you can not see her facial features. However, we used the tv static to fade in and out images of our female character quickly, to make it seem like she is in the past and is a spirir, with no relevance to a television set at all. This is why we used very faint static, not as strong as the official shot. The use of not seeing her whole face makes our shot seem mysterious and creates this effect of horror. I think this makes our shot effective compared to the real one, but i think if we had the professional experience that film companies had, we could have created a more effective static effect.
These two shots show images of young children, and as the camera is above them looking down, it reinforces the innocent connotations of younger children, as the camera is dominant. The shot from The Ring has the child under an umberella, which puts a barrier between him and the camera so there is further reinforcement of this camera-dominant relationship. We didn't use a prop as a barrier as our child is meant to seem innocent, but she is actually the feared character in our film. This is further reinforced through the negative effect on the shot, as it shows her in a different way to reality. This can be a metaphor for her character in the film, who does not realise she is dead, so her perception of herself is not the realistic one. The use of negative effect also gives her eyes a sinister glow, which makes our shot seem all the more eery. The colours of the two shots are quite similiar as they are both dark, and are consistent in the whole shot. I feel our shot is very effective compared to the official Ring shot as there is much more to our shot than first appears.
These two shots show women screaming, and there is nothing else in the shot which means their pain is the main focus of the shot. This is effective for the horror genre as it causes curiousity as to what causes their pain and screaming. Also, as it is women in these shots, it reinforces the female victim stereotype in horror films. Our shot is again shown in negative as this creates the feeling of our genre, low budget british horror film. In our shot, behind the girl nothing can be seen, almost as if a spotlight is being shone onto her to highlight her in the shot. This is effective as it further reinforces her pain being the main focus of the shot. I think our shot is effective as it is suitable for our genre and it shows shock which is therefore showing the horror genre.
These two shots show a location, a lighthouse and an abandoned house. Ours is a close up shot, whereas The Ring's is a long shot. These types of shot are useful to create a sense of location, and they don't show any characters in order to solely do this. I think the Ring's shot is more effective than ours as they keep to the same colour scheme as the rest of their trailer, whereas our shot is more colourful than the rest of our trailer, which means you may not instantly know it is a horror trailer from this shot. This is essential as a trailer is not very long, and you need to tell the audience exactly what this trailer is about, and keep their attention all in that time.
These two shots are similiar as they show someone walking into a distance, with the camera behind them. I think The Ring's shot connotes innocence, as this character is trying to solve a mystery, so she is walking into the unknown with no knowledge of what lies ahead of her. However, it represents the opposite in our trailer shot as this is the fearful character in the trailer, so she is in control of where she is going, and she knows what she is doing. She is also skipping away from the camera, showing she has no fear of what lies ahead of her. However, this is an effective metaphor as she does not know what lies ahead of her, as she is not aware she is dead. This hidden meaning is what I think makes our shot effective when compared with The Ring shot.
These two shots show images of younger women looking at something just to the side of the camera. The shot on the left is shot in articificial lighting and it seems to be inside a house, whereas our shot is in darkness and seems to be lit by the night vision on the video camera. This gives us the effect of a home camera, and that she is filming herself. As her face is the only thing we can see, we are unsure of what is behind her, and this put us in the same situation as the character. I think our shot is effective as it is very similiar to the real shot, but it has been shot in night vision to give it more of a chilling effect.
These two shots show images of static. This is relevant to The Ring as the plot is around a girl coming out of a television set so it relates directly to the plot. Our shot was put into static as we believed this was an appropriate representation of the past or a spirit. We did not use full static like The Ring as it would not be relevant to our plot, so we used a faint static where you could still see the scene in the background. I believe this is good when compared to The Ring as it is quite original, and you can still make out the dark colour scheme.
These two shots show two characters looking away from the camera and at something. In The Ring, they are waiting for the lift to arrive so they can get into it, and in our shot they are walking away from the girls and leaving them. These two shots are similiar due to the composition of the shot, the characters are roughly in the middle of the shot, one more than the other, and they are standing next to each other. I believe The Ring shot is effective as it still maintains a dark, blue colour scheme, whereas our shot has quite a natural colour scheme and this is not very appropriate for a horror trailer. We didn't put the girls into the shot as we wanted to highlight that they were alone, and the boys were leaving them.
Teaser Trailers
Teaser Trailers are used to convey the message of the trailer in a shorter amount of time than a normal trailer. Not only does this save money on advertising, but it also can be more effective than a full trailer as it has to keep the audience's attention for less time and can end on a more effective cliffhanger due to the length of the trailer. They usually have a small narrative structure, and don't give much away to the plot so the audience is left wondering. The mis-en-scene in a teaser trailer is mainly kept the same, with the same props used throughout as it is only a short trailer. It is also essential to keep to the conventions of the horror genre when creating a trailer, such as a dark colour scheme and eery happenings. However, it is essential that whilst you do follow these conventions, you must push boundaries in order to create something original and not show the audience what they have already seen in previous trailers.
Sound
We didn't use any dialogue in our trailer as we didn't feel it would contribute to the plot, and also we felt the trailer was more eery when it had no dialogue. The only thing we used in our trailer that can be considered dialogue is the scream, which we think was effective as it is the first piece of human sound you hear. Also, it brings connotations of pain and suffering, which is appropriate to the horror genre. We did use sound though, and we felt the music we used was appropriate as it was slow to begin with then it built up to a climax, which is typical of other horror trailers. We also used a young children's nursery rhyme at the end, Ring around the roses. This was sang by a young girl so it gave the effect that the girl in our trailer was singing it. Also, as it is usually considered an innocent song, the use of it in our trailer sang by a little girl was very effective, and people who gave feedback on our trailer said this was very effective.
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